‘Content is King’. The phrase is bandied about so often that it sometimes seems to have lost all meaning. But there is a reason it has entered the public lexicon – and that is because, at the end of the day, it remains true.
Done correctly, content marketing can give your business a massive boost, leading relevant traffic to your site and establishing your company as a subject matter expert. But that is not all.
Read on for our top five reasons why you should be prioritising your content strategy.
Why is content so important?
1. It helps the right people find your company.
Not everyone is going to buy something from you. That is a fact. And that is because not everyone will have a need for your product or service. What good content does is helps to lead interested parties to you.
In today’s digital-first world, people turn to the internet more than other people when seeking answers to their questions or when looking for a product or service that they need. Relevant, targeted content can help you to capture a passive audience and transform them into web traffic to your company site and – from there – into potential leads.
2. It shows people that you know what you are talking about.
Well-written content on your website or other social media platforms helps to both establish your company as a credible source of information and as a professional, reputable business. By offering thought pieces and explorative articles and reports that offer further insight into your business offerings and the industry they sit in, you can position your company as a subject matter expert.
Which leads us to…
3. It adds to your brand’s reputation.
Regularly outputting good, erudite content that offers important information and interesting analyses will give your brand a significant boost in the mind of your readers. On top of that, it offers you a unique opportunity to establish a ‘voice’ for your brand, which can help to make your brand stand out more in a sea of competitors.
Having a relatable or approachable tone can also make people feel more connected to your brand, which will in turn make them more invested in what your brand has to say.
4. It builds interest in your company, product/service, and brand.
When people see your business as a thought leader and a source of credible information, they will be more likely to share your content with others (leading to more traffic) and invest in your product(s) or service(s).
Good, shareable content also acts as a conversation starter and point of interest, which can – in turn – lead to more lead generation.
5. It assures people that your company is still active and relevant.
Finally, a regular schedule of content output will show that your company is active and open for business. Nothing is more off-putting than a business with a website that was last updated years ago, as it suggests nothing has changed or progressed since then. The same is true for content.
Up-to-date, modern content that keeps up with the times and shows regular activity helps to assure potential customers that your company is still operating and is open for business.
In short, there are many reasons why any company – whether small or large – should put some serious thought into their content marketing strategy.
If you want to know more about the types of content your company could be putting out, or if you have an idea for content you want to make but have no idea where to begin, then drop us a line HERE, or call us at +6012 607 5508. We’re happy to help.
