The first issue of SIRIMLink for 2010 is out, with the focus this time around revolving around the company’s vast design and engineering capabilities.
In this issue, Marcus Gomez was honoured to have the chance to interview Y.Bhg Ir. Hj. Yahaya Ahmad, President and Chief Executive of SIRIM Berhad as he spoke about the company’s future. We also got the chance to meet the boys in the Design and Engineering division, and learned a whole lot about modern production techniques and technologies including reverse engineering, rapid prototyping and computer-aided design and engineering.
We also spoke to Mohamad Shalan Hassan, the Senior General Manager at SIRIM’s Automotive Engineering Centre. His team intends to turn Malaysia into a regional hub for quality and homologation testing, thus preparing ASEAN automotive manufacturers for world markets. In his words:
“IT’S CALLED HOMOLOGATION, WHEREBY WE TEST COMPONENTS AND PARTS ACCORDING TO INTERNATIONAL GUIDELINES SUCH AS THOSE OF THE WP.29 (WORLD FORUM FOR HARMONIZATION OF VEHICLE REGULATIONS) AND ECE (ECONOMIC COMMISSION FOR EUROPE). IF A VENDOR CAN MEET OR EXCEED THESE STRINGENT STANDARDS, THEN HE IS READY TO COMPETE ABROAD.”
Download your copy of SIRIMLink Issue #1, 2010 here.
About Marcus Gomez
Marcus Gomez & Partners provides world-class technical and business copywriting solutions to help global SMBs and multinationals enhance their sales, market share and corporate visibility in the international marketplace. Based in Kuala Lumpur, Malaysia, the boutique communications agency counts some of the biggest brands in the world as its customers, including Hewlett-Packard, Microsoft, Cisco Systems and TÜV SÜD. It also serves major government agencies such as the Malaysian Investment Development Authority (MIDA), SIRIM Berhad, Iskandar Regional Development Authority (IRDA), InvestPerak and the Ministry of International Trade and Industry.
Find out more about our communications solutions here, or see our track record to find out more about our previous work.
